INVOLVE
The connections that drive your business forward.
Social media is no longer an option for businesses. With people around the globe using social platforms to interact with brands, it is the single most effective way to reach new audiences and drive your business forward. And considering that there are currently 600 million people on Instagram, 2 billion people on Facebook, and 328 million people on Twitter, failing to strategically and aggressively take advantage of social represents a massive missed opportunity.
Reaching people that matter. Building your empire.
Social media is a powerful tool, but it’s not plug-and-play. For social media to effectively expand your reach, it must be done right. You need to engage thoughtfully and consistently with your demographic, regularly post original content that resonates with your market, and partner with credible and established influencers.
This is no small feat when you’ve got a business to run – which is why outsourcing to social media experts is a smart strategy. At Virtual Office Mate we take over social for our clients and harness the power of meaningful connections to grow their audiences, strengthen their influence – and ultimately drive sales with our powerful social media management.
WHICH SOCIAL MEDIA PLATFORM IS RIGHT FOR YOU?
The right platforms for your company depend entirely on your industry, market and goals. The social media team at Virtual Office Mate is well-versed in the nuances and advantages of each platform and will devise a custom, results-driven strategy that makes sense for you.
INSTAGRAM
The visual essence of your brand.
Instagram’s potential for business is massive. Users have shared over 40 billion photos to date and share an average of 95 million photos and videos each day. Regarding use, 51 percent of users access the platform daily and 35 percent access it several times a day. After viewing an ad on Instagram, 75 percent of users take action, such as visiting a website.
FACEBOOK
A community for business growth.
Facebook remains one of the largest social media networks in existence, with an astounding 4.75 billion pieces of content shared daily. Every 60 seconds, 510,000 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded. What’s more, Facebook users are extremely interested in business pages, with 71 percent following businesses for promotions and 66 percent following them for updates on new products.
TWITTER
Meaningful conversations with your market.
Twitter is where people go to talk about the topics that matter to them. There are currently 241 million active users and they spend an average of 170 minutes on the platform each month. Because tweets that include photos and links receive 150 percent more engagement than tweets that are only text, it’s important to share original graphic designs and branded photos when posting on Twitter.
THE VOM PROCESS
Authentic. Creative. Results-driven.
When you partner with Virtual Office Mate for social media, we take care of everything. At the onset, we create a custom big-picture strategy just for you – identifying your demographics, refining your messaging, and creating compelling themes for your campaigns. From there, we:
Completely manage your Instagram, Twitter, and Facebook accounts
Create visually appealing and relevant original content (3 to 5 times per week)
Respond to tweets and comments, and interact authentically with other users
Produce original images and graphic designs
Build an authentic and engaged audience
Expand your presence with social boosted ads
Develop unique, forward-thinking marketing ideas to reach new users
Analyze campaign metrics to measure results, refine your strategy, and ensure your social media success
We connect you with influencers that amplify your message.
Virtual Office Mate is a leading influencer marketing agency. We help companies partner with people who have large followings on social networks (also known as influencers) to promote their services in a way that feels organic. The strategy leverages the reality that today’s consumers trust each other far more than they trust brands.
The benefits of influencer marketing
Build trust. Influencers have established credibility with their fans. People respect their content and trust their recommendations – and you benefit from their integrity and the engaged audience they’ve cultivated.
Increase brand awareness. Influencer marketing expands your reach and increases your prominence online. It gives new audiences the opportunity to learn about who you are, what you do, and the solutions you provide.
Connect with your market. The right influencers get your services in front of users that are interested in what you have to offer. They have a connection with this audience – and that connection extends to you.
The time to invest in influencer marketing is now
Influencer marketing is a buzzword that isn’t going away any time soon. The strategy is poised for explosive growth over the next few years. Consider the following:
In 2017, 84 percent of marketers indicated that working with an influencer was a priority in 2018.
88 percent of consumers trust online peer reviews more than traditional advertising.
More than 40 percent of millennials use adblockers.
Consumers are dubious of company content. They want to know what real people think of your brand. Partnering with prominent individuals on social media is a sustainable way to sway the narrative in your favor. It gives you a direct line to your customers, which is invaluable in today’s marketplace.
What to expect
With a massive roster of influencers in our network and innovative software that allows us to quickly and accurately identify people in your target locations, we have the technology, connections and expertise necessary to ensure that your influencer marketing initiatives are a success. Here’s a quick look at our process:
Establish a creative strategy.
Determine the audience and demographics you need to reach.
Locate and connect with the right influencers and ensure a natural fit.
Manage the influencer relationship, including all communications, creative review, contract terms and payment.